Established in 1992, TBC Bank has become one of the largest financial institutions and one of the strongest brands in Georgia during the last decade. It is a leading universal bank in Georgia, offering a broad range of products and services to retail and corporate clients, including small, medium and large corporations.

The main goal was to implement a fully integrated omnichannel solution to replace the out-of-date internet and mobile banking, to significantly increase the number of active users. The new omnichannel solution should become a strong marketing and sales tool and should position TBC Bank as the leader in the area of digital channels not only in Georgia.

The launch of the new internet and mobile banking solution was a great success for TBC Bank on the Georgian market. TBC bank significantly increased the number of clients using digital channels. The number of clients increased sevenfold during the first 12 months. The new internet and mobile banking became a strong acquisition tool for new clients and the alternative sales channel for deposit and credit sales. At the same time, the number of electronic transactions increased, which resulted in significant cost savings.

TBC Bank became the leader on the Georgian market and received several local and international awards, such as the award for The Best Integrated Internet Bank worldwide in 2013 from Global Finance magazine.

We achieved great success with our new digital banking solution built on the myGEMINI Digital Bank OS Platform. We built a strong position on the market, thanks to our focus on our digital presence. We are recognised not only by our clients, but we also regularly receive many international awards,” states Vazha Beriashvili, Deputy Retail Director, TBC Bank.

References

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